Barter Questions & Answers
Bob
Meyer, America’s resident expert on barter, answers questions
about barter...
Q: I own a small
business and the idea of barter seems O.K., but the idea of more
cash seems much better to me.
Meyer: So, how’s
it going for you?
Q: Not as well as
I’d like. I can’t get enough of it.
Meyer: Is that a
surprise, when cash is the world’s most desired item, and
everybody else, like you, can’t get enough of it? When you’re
offering your product for cash essentially the buyer is quickly
ascertaining whether or not what you have is more important than
food, the rent or mortgage payment, gasoline, or the car
payment...along with the many costs of operating their business.
You have a lot of competition.
The fact is you and I,
and everyone else in business, are competing for a limited
number of dollars...dollars that can be spent by our customers
in a hundred different places each and every day.
See, it’s not that they
don’t like, or want, what you have, but do they have the cash to
afford or get it? When you offer them a barter option, and use
the greatest closing there is, “You don’t have to pay me in
cash,” you will find that offering this barter option to be an
incredible wealth building strategy.
Q: And what will
I receive in return?
Meyer: That will
depend on you, and the method of barter you are using
Would you be trading on
a direct basis, or an indirect basis? In either case you are
building wealth, as defined by Webster’s Dictionary. Wealth:
All property that has a money value, or an exchangeable
value.
Q: And your
FastStart Barter Program will show me the best and safest way to
barter?
Meyer: Exactly.
Your perception and understanding of this business strategy will
quickly allow to see the enormous value of incorporating barter
into your business endeavors.
Moreover, many people
relate to me how they wish they had learned about this earlier,
because it is painfully evident that they’ve left a lot of
“money on the table.”
Q: Could you go
over that again?
Meyer: Once you
“know what you didn’t know” you will see how much barter
business you missed out on over the years you’ve been in
business. That’s the “money left on the table.” Because in
business, although you never get something for nothing, with
barter arrangements you’ll come close enough.
Q: Why will my
barter arrangements be so profitable?
Meyer: Because
you are buying in a different manner. Your barter business
is incremental -- or extra business -- outside of your cash
business. Your cash customers pick up the fixed costs of
operating your business. So when you barter, your only cost is a
variable cost of the additional materials used in the barter
arrangement.
Q: Like what?
Meyer: Let’s take
a restaurant for example. When they barter a meal their variable
(or barter) cost is the price of the food, which is typically
28% to 35% of the price of the meal. You can see the logic of
this, because if they never bartered their fixed expenses would
remain the same—typical expenses like: rent, utilities, phone,
taxes, salaries, insurance, licenses, restaurant equipment
payments, etc. All these fixed costs are covered by their cash
business.
That’s why every smart
restaurant owner keeps his restaurant filled with cash & barter
customers, using those extra barter sales (made at a 30% average
cost) to increase his bottomline profits.
Q: Walk me
through this, please.
Meyer: OK. Let’s
say the cost to clean his windows is $200. The restaurant owner
does a trade with the owner of a window cleaning
service...paying for the service with $200 worth of meals at his
restaurant. (He would most likely provide the cleaning service
owner with four of his restaurant’s $50 gift certificates, to be
used whenever they like.)
In this example we see
that he didn’t write a check for $200 cash. Instead his variable
or barter cost was $60 (30% cost of the food). Bottomline he has
the clean windows and an extra $140 in his pocket. He increased
his wealth by $140 by simply changing the method of payment.
As he uses barter to cover other needed business expenses he
continually benefits. (As I said earlier, “In business, although
you never get something for nothing, with barter arrangements
you’ll come close enough.)
Q: What if the
restaurant didn’t have gift certificates? What if he doesn’t use
them?
Meyer: Then
again, he’s leaving a lot of “money on the table.” Our program
shows and explains in very specific detail why and how every
business owner should develop and use their own gift
certificates (in the barter world referred to as scrip). We have
an entire chapter devoted to this subject.
Q: This is quite
an eye-opener.
Meyer: I felt
exactly the same way when I first starter bartering. And we’ve
barely scratched the surface here.
Since 1974, when I made
my very first business trade, I’ve found this business technique
both exciting and profitable. It’s provided me with a lifestyle
similar to that of years ago—when I had the good fortune of
pitching with the pennant-winning New York Yankees in 1964
during an 11-year professional baseball career.
I also know what it’s
like to start a business undercapitalized, using high-interest
credit-cards to launch it. At age 31, I was released from the
Milwaukee Brewers and put on my business cap. As a neophyte, I
began by importing seashells from India and selling them to
schools across the U.S. and Canada. From there I expanded into
publishing magazines and other endeavors.
The FastStart Barter
Program was written after 25 years of bartering, and thousands
of successful trades. It’s been an exceptionally fascinating and
successful journey and the knowledge I share with you is very
unique...it’s not available in any MBA program, anywhere. It’s
not theory. I’ve done it in the only arena that counts—the
impartial real world that you and I deal in, day in and day out.
And I will show you how to do it too. With my program in hand
you will have a blueprint to follow, and I will be at your elbow
for a year with FREE consulting.
I encourage you to do
your due diligence...check me out, which you can do here on this
site, and elsewhere.
I look forward to
working with you in the exciting days ahead.
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